Anyone can be a Betty.

Calling all makers and bakers to participate in the Call Me Betty Crocker Recipe Contest! You could win your very own Betty Crocker packaging featuring your unique recipe on pack!

Just submit your favorite recipe featuring an eligible Betty Crocker product, a photo of your finished baked good, and tell us the story of why this recipe is special to you and who or what you're celebrating. Will it be the deliciously delightful brownies you whipped up for kindergarten graduation? Or your famous "just because it's Friday" chocolate pie recipe? We want to celebrate Bettys everywhere - and encourage everyone, from novice bakers to seasoned pros, to try on the title. We can't wait to see what you'll bring to the table.

After all, it's Betty's 100th birthday! We have a lot to celebrate.